Wednesday, July 24, 2024

Nike Air Max Day 2022: what to expect from the event?

Air Max Day 2022 is just around the corner! This year, Nike celebrates the 35th anniversary of the Air Max 1 silhouette, from which the visible Air cushioning system in the heel area began.

Officially, the Air Max Day event has been celebrated since March 26, 2014. This is related to some of the most important brand events of the 2010s, from the introduction of VaporMax technology to the memorable “Vote Forward” contest. After that, the brand made the date “3.26” a kind of event tagline and tries to pay attention to Air Max Day not for a single day, but for almost a month.

Over the past couple of years, COVID-19 has forced Nike to reconsider the strategy of holding Air Max Day, abandoning celebrations and reducing the release schedule. However, in 2022, the dawn of a new era begins, and you and I know exactly what we want to see in the future.

Key points

Air Max Day is a separate event, but it’s a great opportunity for Nike to showcase some of the pillars of its brand. These are also products designed for women – in the spirit of how Aleali May teamed up with Jordan.

Also, Air Max Day seems like the perfect time to introduce an updated, more modern Air Max technology. The last time we saw something really revolutionary in this area was the appearance of Air VaporMax in 2017.

The brand aims to reduce greenhouse gas emissions by 65% by 2030 and become fully carbon neutral by 2050. Many would really like to see a series of retro releases made entirely of environmentally friendly materials. Moreover, in 2021 we saw a number of interesting iterations.

Air Max Community

Any sneakerhead will say that one of the most wonderful things about the sneaker craze is the community. In the age of the Internet, this social aspect has become even higher. Communication with your peers is one of the most important elements of sneaker culture.

For example, in the 2019 “On Air” contest, Nike gathered creatives from all over the world to change the design of their favorite Air Max silhouettes. And the “Vote Forward” event in 2017 caused a wave of support for Sean Wotherspoon, whose Air Max 1 just won there. We are waiting for something similar in 2022.

Technological superiority

Nike really dominates in terms of technology in their sneakers. Innovations are at the heart of what the brand does, regardless of whether they are made for the best athletes in the world or it is the most functional children’s shoes in the world.

However, most of us are inclined to high-tech sneakers for everyday wear. Although visible Air technology has been used in Nike shoes since 1987, it still underlies the innovations of the American manufacturer.

We are waiting for a paradigm shift in the Air Max line. As it was with the running Air Max 95 and Air Max 97, which eventually became sneakers for everyday use despite their athletic orientation.

More stories

One of the best things about Air Max Day is the stories that Nike and the Air Max community are trying to tell. Two years ago, the brand released a 25-minute documentary “The History of Air Max: from 90 to 2090”, which showed from the inside the process of creating one of the most famous sneakers of all time and a look into the future of technology.

After all, the goal of Air Max Day is to increase brand awareness and loyalty, all for the sake of increasing Nike sales. But rich storytelling and audience training help to make sure that it’s not just about commerce!

All about Air Max 1

Concepts x Nike Air Max 1 «Heavy»

Nike has recently released many variants of the Air Max 1, including the “Treline” coloring for Marijuana Day, a collaboration with Concepts inspired by the 1960s, as well as a number of other releases. However, we want more!

There are many great Air Max 1 OG colorways that haven’t gone out of fashion and we want them all. We hope that Air Max Day will bring us many pleasant surprises!


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